5 Key Steps to Finding a Retreat Venue Your Clients Will Love
It takes courage for clients to step away from their day-to-day and experience a responsibility-free retreat. To commit to doing nothing but unwinding and looking after themselves is something so challenging in today’s ever ‘switched on’ world. That’s why it’s so important you find the right retreat venue. A venue that’s easy to sell to your clients. A venue they can trust and a destination they will love! Here are our 5 steps to doing just that:
Ask your audience
Not sure what the perfect retreat venue looks like yet? Think about your ideal customer. Who is it you’re creating your retreat for? What do you they long for? How far are they willing to travel? What is their budget? What sort of venue will they find most desirable? These are all important questions and there’s only one way to get an accurate answer – ask your audience.
There are a couple of easy ways to do this: either ask to have an informal chat with existing or target clients (in person or via Skype/phone) or put out a quick survey on social media. It’s amazing what useful insight you can get when you just stop and ask those you’re trying to sell to.
Do your research
Once you know what your clients are hoping for from your retreat, the research process can begin. Company websites are a great starting point (and the best place to get all the vital stats you need, like venue size and what’s included in package price) but you may like to dig a little deeper and boost your confidence by speaking directly with venue owners. Chatting with hosts and getting a feel for brand personality will help you decide whether the venue in mind is really going to be a relaxed space for your retreat.
At French Loaf, we are always happy to chat with you about your needs and answer any questions to help you uncover if we’re the right fit for your retreat.
Check transport links
A beautiful retreat venue is no use unless your target client can get there easily. Think about your ideal retreat goer and how they are likely to get to you. Will they need to hire a car? Will you need to provide coach transfer? Are their nearby rail links? Consider building transport into your ticket price to overcome any client hesitations and making their visit relaxing from the start.
Think about your marketing strategy
As you research the ideal venue, have a think about how their brand will benefit your retreat marketing strategy? Do they have a functioning website and clearly provide enough info for your clients to feel informed and excited? As your clients research your retreat, they’re likely to look up the venue separately and will want to be impressed by what they see!
It’s always a bonus if your venue is happy to plug your retreat via their social media too – particularly if you share a target audience.
Consider attention to detail
Everyone wants a retreat to be the ultimate in relaxation. Which means it’s crucial your retreat venue pays attention to detail and has everything covered so you are not left with any unexpected stresses. What services and extras your potential retreat venue provide? Do they have staff and facilitators available to assistant come your retreat dates?
At French Loaf, we provide everything you’ll need for a smooth and enjoyable retreat in a beautiful French setting – click here to find out more about how we can help and what’s included.